Art&Copy
I think creativity can solve anything, anything, ANYTHING.—George Lois
I finally got to see Art&Copy. It’s not overly critical, to say the least. Mostly it makes a compelling case for the value of good advertising and its ability to seduce and inspire. I agree with that. Good advertising is enriching. It questions, it paints a picture, it provokes, it triggers emotion. Great ads come to be through the imagination—and often—resilience of their creators. Selling to the client is a big part of it, maybe the most difficult.
If you’re having to “pick yourself off the floor” after a particularly hairy client meeting, Art&Copy is for you. It focusses on the beauty of advertising: the big idea, the memorable story, the funny incident.
The craft hasn’t changed despite new media channels and the huge increase in the number of messages we’re subjected to each day. A good ad remains a good ad long after its first airing. As an example, go take a look at Hal Riney’s ad for Reagan’s 1984 campaign It’s morning again in America and read the comments on the page.
Plus ça change . . .
very well said Isabelle.
Thanks Jolayne!
I love the story told upon Reagan’s viewing of the campaign “It’s morning in America”: he said, according to the film, “I wish I was that good.” Almost made me want to vote for him, too. (Now that’s scary.)
Absolutely. It made him seem sympathetic and well-meaning. I often wonder, as many of us do, if most politicians become infected by the system, entering hopeful—principled even—and determined and ending up cynical and corrupt.
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