Hooking audiences
Ex-Google, ex-Ebay product developer Art Leyzerovich gives a nice overview of value propositions and imperatives to attract users. Relevant for [...]
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Four Reasons to Love GenY
Whether you’re a nonprofit or a corporation, it’s time to wake up and embrace the new world we live in [...]
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Flirting with Facebook
Social media is everywhere and its attractiveness to businesses and nonprofits is now established without a doubt. It’s time to [...]
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Rethinking sponsorship
How long have not for profits relied on grants, charitable donations and corporate sponsorship to survive? Too long. With crippling [...]
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