Toronto-based TVO has a great site connected to its Green Heroes show. It’s a good example of multi-platform documentary filmmaking, showcasing the TV show’s subjects online and providing a forum for discussion and rapid dissemination. The 6 x 30 minutes series showcased individuals who imagined a plan for environmental progress and forged ahead to make it reality.
The clips are short and tell compelling stories, whilst the site offers opportunities to watch more or act on a number of environmental campaigns. For not for profits this could also be a worthwhile avenue (at a smaller scale perhaps) given the Canada Media Fund’s support of convergent projects.
Note on the video: amazing that despite encouraging developments in the U.S. and Belgium these electrical cars are not licensed for use in Canada. Shame.