Pottermore

I am loving the delicate—and appropriate in tone—animation in J.K. Rowling’s video announcement of Harry Potter’s newest adventure: Pottermore.

Part game, part interactive reading experience, part shop, the new site created in partnership with Sony, is generating a lot of buzz and anticipation. If you’re one of the lucky few to be able to “follow the owl” and make your way into the site early, you may be involved in shaping the final experience. Ah, to be a muggle worthy of wizards; you can dream, can’t you?