The Big March

How do you get thousands of people from around the world to march together without leaving the comfort of their own homes/offices? The Big March did just that. An entirely digital effort, the March aimed to gather momentum for a petition asking the British Government to protect children from bullying.

Companies and charities took part in great numbers, registering by creating an avatar of themselves. The campaign began 15 September on Twitter, Facebook and YouTube and continued until the day of the March, 15 November, when “tens of thousands of avatars marched sequentially and in real time across over the sixty partner websites.”

The result was nothing short of amazing—not to mention adorable.

The initiative was created by digital marketing agency Arnoldkip for Saatchi & Saatchi X as part of Beatbullying’s anti-bullying campaign. Brilliant.